Who are we
At EZ Capital, we're out to provide smarter financing solutions that help small businesses thrive. We understand that every business journey is unique, and we're dedicated to offering financial products that cater to the specific needs of our clients, helping them seize opportunities, overcome challenges, and achieve their growth ambitions.
Our approach combines innovative technology, expert insights, and a commitment to exceptional customer service, making the funding process easier, faster, and more transparent. By joining our team, you’ll be part of a passionate group of professionals striving to reshape the landscape of business financing, creating a brighter, more prosperous future for small businesses everywhere.
Ready to make a difference? Join us at EZ Capital and be part of something bigger.
Marketing & Lead Generation Specialist
Location:
New York, NY
Release Time
02/18/2025
What's the role
We are now seeking a marketing & lead generation specialist to join our team.
As a marketing & lead generation specialist, your goal is to identify and nurture high-quality leads for our sales team. You’ll leverage your strategic thinking, lead gen expertise, and killer communication skills to build a pipeline that fuels our growth.
This entry-level role is perfect for those who enjoy connecting with people and are ready to make a real impact. You’ll also have the opportunity to represent our company at local events and industry conferences, talk with business owners about their needs, and schedule free consultations for our sales team.
Key responsibilities
1. Lead Generation
Research, identify, and qualify potential leads through digital channels, CRM tools, and inbound strategies.
Content Publishing: Publish engaging content (e.g., business financing guides, industry trends, success stories) on Xiaohongshu, WeChat Official Accounts, and other social media platforms to attract potential clients.
Community Discovery: Actively discover and participate in relevant Xiaohongshu and other social media groups to share insights, answer questions, and attract potential clients.
Campaigns & Promotions: Design and execute lead magnet strategies (e.g., online webinars, Q&A sessions, giveaways, SMS campaigns, whitepapers, etc) to capture leads and attract prospects.
2. Lead Nurturing
Direct Response Management: Promptly reply to comments, DMs, and inquiries on social platforms, providing expert advice on business financing
Community Engagement: Stay active in EZ Capital’s social media groups to boost clients' engagement and comment on clients’ posts with value-add insights (e.g., cash flow tips).
Leads Handoff: Work closely with the sales team to optimize lead scoring and handoff processes.
3. Performance Tracking & Reporting
Maintain and optimize Salesforce workflows to improve sales efficiency.
Ensure lead data is accurate and up to date in Salesforce.
Generate reports on campaign performance, lead conversion rates, and overall pipeline health.
Monitor KPIs (traffic, engagement, conversion rates) and refine strategies using data.
Qualifications
1. Education
Bachelor’s degree in Marketing, Business, Finance, or related fields.
2. Experience
Proven experience in digital marketing/ social media marketing/lead generation, or demand generation.
Familiarity with Xiaohongshu/WeChat/other social media.
3. Skills and Traits
Strong interpersonal and communication skills with the ability to develop strong relationships with clients
Ability to collaborate with sales teams and the marketing team to align efforts to revenue goals
Data-driven mindset with proficiency in analytics tools.
Proficiency in all Microsoft Office applications.
Bilingual in English and Mandarin
Self-motivated and results-driven
Strong communicator and team player
Nice to have
Salesforce experiences
Experiences of B2B marketing, lead nurturing, and conversion strategies
Pay Structure
Base Pay
Performance-based commission structure
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Fulfillment Policy | Privacy Policy | Terms and Conditions of Service
EZ Capital is a financial technology company, not a bank. Business financing is provided by EZ Capital and/or its partners.
All applications are subject to approval. Additional fees may apply.
Certain financing products and/or services may not be available in certain states.